The DTA will submit a presentation abstract to a conference specified by the Sponsor  (name, dates, venue). The presentation will include a tutorial on SEDs followed by a vendor or vendor-customer segment briefly describing their implementation and/or deployment of the SED technology, including any lessons learned.

The Sponsor to this unit will be a co-author and can present the implementation and/or deployment segment. A DTA staff member will present the SED tutorial segment. The superiority and advantages of SEDs, along with the breach notification ‘safe harbor’ mandate, will be included in the DTA “stock” materials.

The Sponsor should emphasize the rationale and advantages of SEDs and just brief overall properties of their solution (drive properties, management selection), since conference program committees typically reject abstract submissions that are simply a commercial for a product.

The DTA will attend a conference specified by the Sponsor (name, dates, venue) as an exhibitor. The booth size will be specified by the Sponsor.  The DTA will provide DTA and SED-related signage, collateral, and staffing for the booth. The Sponsor will also staff the booth and provide SED product and deployment information in whatever form is appropriate: signage, collateral, demo.

The DTA will prepare a white paper for general publication and distribution by the Sponsor, with tutorial information on the SED function and the DTA, plus subject matter from the Sponsor integrated into the paper, as appropriate.

The core materials for a DTA white paper include:

• Business problem: stored data not protected when out of owner control
• Breach notification legislation and encryption safe harbor
• Sampling of recent breaches (Ponemon, Privacy Rights Clearing House)
• Definition of SED and the work of the Trusted Computing Group (TCG)
• Adoption status as reported by Coughlin Associates research observations
• DTA mission and details of services

The DTA will prepare educational and motivational material on SEDs and the DTA that can be integrated into a Sponsor’s collateral piece. Sponsors typically develop multiple collateral for products: web site, handouts, fanfolds, white papers, etc; focusing on the whole product, not just the SED function. The DTA will work with the Sponsor’s collateral developers to tailor the content accordingly. Subsets and modifications of the core materials (below) will be included in the integration.

The core materials of the DTA include:

• Business problem: stored data not protected when out of owner control
• Breach notification legislation and encryption safe harbor
• Sampling of recent breaches (Ponemon, Privacy Rights Clearing House)
• Definition of SED and the work of the Trusted Computing Group (TCG)
• Adoption status as reported by Coughlin Associates research observations
• DTA mission and details of services

The DTA will provide technology materials and a presenter for a tutorial presentation to a Sponsor’s internal audience or an external customer or vendor.

The DTA has on-staff personnel who are well-known in the storage industry and have expertise in SED technology and security in general. The material can include a broad tutorial on data security according to the Sponsor’s needs. Tutorials would include the core materials (below).

The core materials of the DTA include:

• Business problem: stored data not protected when out of owner control
• Breach notification legislation and encryption safe harbor
• Sampling of recent breaches (Ponemon, Privacy Rights Clearing House)
• Definition of SED and the work of the Trusted Computing Group (TCG)
• Adoption status as reported by Coughlin Associates research observations
• DTA mission and details of services

The DTA will prepare custom educational materials, appropriate to the Sponsor product channel(s), and will deliver that education through appropriate media: in person, web-based, hard copy. The Sponsor may have multiple product channels, such as OEM, branded/retail, VARs, integrators, etc. Each such channel will require custom materials, relevant to the channel and expertise of the channel personnel. The Sponsor is responsible for identifying and assembling the target channel audience via the appropriate media. Pricing is based on channel and mode of delivery. Examples include:

• Sponsor education webinar, advertised and open to all distributors (with password)
• Targeted internal paper for Sponsor sales force
• Briefing sheet for OEMs (like laptop vendors)

The DTA will handle the specifics needed for the Sponsor to offer a webinar on DTA-related technologies and their specific implementation, targeted to an audience of their choice. The webinar can be restricted to a select audience or available to the broader public. Pre-advertising will be provided and the core materials of the DTA (below) will be included. The Sponsor will provide their specific presentation materials. The webinar will be available for replay for a period of time. The webinar will be delivered using well-known webinar providers (such as BrightTALK, and InformationWeek).

The core materials of the DTA include:

• Business problem: stored data not protected when out of owner control
• Breach notification legislation and encryption safe harbor
• Sampling of recent breaches (Ponemon, Privacy Rights Clearing House)
• Definition of SED and the work of the Trusted Computing Group (TCG)
• Adoption status as reported by Coughlin Associates research observations
• DTA mission and details of services

The DTA has contracted with several public relations firms/entities, well-known in the storage and data encryption area, to spearhead specialized services requiring public relations expertise, including managing an DTA blog, potential customer lead generation, and press/analyst briefings.
Blog: The DTA maintains a blog (Message Board), featuring news and informative commentary on stored-data encryption broadly, and SEDs, specifically. Sponsors can contribute timely entries, consistent with the goals and mission of the DTA.

Lead Generation: The DTA and the public relations firms/entities can help with lead generation for Sponsors. For example, many professional webinar providers also provide attendee lists with identified expertise.

Press/analyst Briefings: The public relations firms/entities are well-known and well-connected among the press and analysts who focus on storage-related issues. Press and/or analyst briefings can be arranged, involving representatives from both the Sponsor and the DTA, on topics selected by the Sponsor, consistent with the mission and goals of the DTA. Topics could include: product announcements, Sponsor support for the DTA, and other news-worthy events and achievements.

The DTA has established relationships with a number of vendor-neutral organizations relevant to the mission of the DTA; eg, Coughlin Associates, the Trusted Computing Group (TCG), the Storage Networking Industry Association (SNIA), the Organization for the Advancement of Structured Information Standards (OASIS),  and others.

The DTA will facilitate correspondence, meetings, or other informational exchanges between the Sponsor and the liaison organization, consistent with the mission of the DTA.

Dr. Robert Thibadeau, Tom Coughlin, and other senior and well-known personnel in the DTA are available for keynotes or other venues controlled or participated in by the Sponsor.